"The Marvels" Fails to Soar at Box Office, Marks MCU's Lowest Opening

The Marvels, the latest Marvel Studios release, has performed poorly at the North American box office, earning a record low of $47 million, raising concerns about superhero fatigue. However, the film's disappointing performance is not limited to North America, as it opened to just $11.5 million in China, losing out to a local crime thriller. This marks a significant decline in the popularity of Marvel films in China since the pandemic, with projections suggesting that The Marvels will struggle to surpass $20 million in total earnings. Other MCU releases have also underperformed in China, while franchises across the board are experiencing erosion in the Chinese market.