Taylor Swift's 'Eras Tour' Film Dominates Box Office, Forcing Other Movies to Adjust Release Dates

Taylor Swift's concert film, "The Eras Tour," will be released in cinemas through a deal with AMC Theatres, bypassing traditional studios. Talks with Hollywood studios, including Universal Pictures, fell through, leading to negotiations between AMC CEO Adam Aron and Swift's parents. The deal stipulates that theaters will receive 43% of the gross, while the remaining 57% will be shared between the Swifts and AMC. The film will be priced at $19.89 for adults and $13.13 for children and seniors. Theaters will also keep all concession revenue and distribute free posters to fans. The film must be carried for a minimum of four weeks and can be played for up to 26 weeks. The Swifts are free to put the film on streaming services after 13 weeks. This unconventional deal could pave the way for similar partnerships between AMC and other artists.