Taylor Swift's 'Eras Tour' Concert Film Shatters AMC Presale Records, Surpassing 'Spider-Man: No Way Home'

1 min read
Source: Deadline
Taylor Swift's 'Eras Tour' Concert Film Shatters AMC Presale Records, Surpassing 'Spider-Man: No Way Home'
Photo: Deadline
TL;DR Summary

AMC reports that Taylor Swift's concert film, "The Eras Tour," has shattered presales records, surpassing the previous record set by "Spider-Man: No Way Home." In just 24 hours, the film has generated over $26 million in presales for AMC alone, with the figure expected to be significantly higher when accounting for other circuits. The enormous presales figure has distribution executives excited and speculating on the film's opening weekend performance, which will rely heavily on social media marketing and Swift's own promotion. The film will play at least four showtimes daily during its four-weekend run at AMC theaters.

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