Macy's Thanksgiving Parade Hits Record Viewership Amid Protests and Rain
TL;DR Summary
The 2024 Macy's Thanksgiving Day Parade achieved its highest viewership ever, drawing 31.3 million viewers across linear and digital platforms, a 10% increase from the previous year. NBC alone attracted 24 million viewers, making it the most-watched entertainment show on linear TV since the 2020 Academy Awards. Streaming on Peacock also saw a 26% increase. Hosted by Savannah Guthrie, Hoda Kotb, and Al Roker, the parade featured numerous balloons, floats, and performances by artists like Jennifer Hudson and Kylie Minogue.
Topics:top-news#entertainment#holiday-tradition#macys-thanksgiving-day-parade#nbcuniversal#streaming#viewership
- Macy’s Thanksgiving Day Parade Draws Largest Audience Ever With More Than 30M Viewers Deadline
- Macy’s Thanksgiving Day Parade Interrupted by Protests Leading to Multiple Arrests TIME
- Macy’s Thanksgiving Day Parade Viewership Tops 31 Million on NBC and Peacock Variety
- Anti-Israel protesters disrupt Macy's Thanksgiving Day Parade Fox News
- Macy's 100th Thanksgiving parade marches on despite the rain in New York City BBC.com
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