"Highlights from the 2023 MTV VMAs: Record Viewership, Memorable Performances, and Fashion Moments"

1 min read
Source: Variety
"Highlights from the 2023 MTV VMAs: Record Viewership, Memorable Performances, and Fashion Moments"
Photo: Variety
TL;DR Summary

The 2023 MTV Video Music Awards saw a 37% increase in viewership compared to the previous year, with 865,000 people tuning in. The show also achieved higher ratings in the key 18-49 and 18-34 demographics, marking a significant improvement from 2022. This year's VMAs featured appearances from Taylor Swift and NSYNC, as well as performances by Shakira, Demi Lovato, and Doja Cat. MTV claims that the event's ratings contributed to the network's best primetime averages for a Tuesday night since 2014.

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