Demi Moore's 'The Substance' Shines as a Modern Horror Masterpiece

Demi Moore's comeback film, 'The Substance,' a body swap horror movie, is set to surpass $70 million at the global box office. The film, which won Best Screenplay at the Cannes Film Festival, marks MUBI's first major theatrical release. Despite initial competition, 'The Substance' has outperformed other films in various markets, particularly in Latin America. The film's success is attributed to strategic marketing and strong word-of-mouth, with Moore actively promoting it on social media. It has also achieved significant streaming success on MUBI.