Bad Bunny's Super Bowl Halftime Breaks Global Viewership Record With 4.16 Billion in 24 Hours

Bad Bunny's 2026 Super Bowl halftime show reportedly drew 4.157 billion views worldwide in the first 24 hours across U.S. and global broadcasts, YouTube, and other digital platforms, setting a new viewership record. The 13-minute set averaged 128.2 million viewers during halftime, with the YouTube video surpassing 117 million views. The NFL faced counter-programming over the choice but defended it, with commissioner Roger Goodell praising the performance as unifying.