Pantone's 2025 Color of the Year: Mocha Mousse

TL;DR Summary
Pantone has announced Mocha Mousse, a chocolatey brown hue, as its Colour of the Year for 2025, reflecting a trend towards "little treat culture" and a desire for comfort and harmony. This mellow brown is seen as a versatile, neutral choice that aligns with current consumer preferences for seasonless and sustainable products amid economic uncertainties. The selection process involved global research and aims to capture the mood of the moment, following last year's Peach Fuzz.
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- Pantone announces 2025 color of the year (no, it's not Brat green) USA TODAY
- Pantone names its color of the year for 2025 CNN
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