Pantone Unveils 'Mocha Mousse' as 2025's Color of the Year

Pantone has announced "Mocha Mousse," a soft brown hue, as its Color of the Year for 2025, reflecting a cultural shift towards natural and comforting tones. The company, known for its Pantone Matching System, has become a global authority on color by standardizing color reproduction across industries. This annual color selection influences design trends and generates revenue through partnerships and proprietary color sales. Pantone's success is rooted in its ability to accurately portray and market color, building on historical efforts to standardize color descriptions.