Overstock CEO transforms Bed Bath & Beyond into online retail powerhouse

Overstock.com has officially relaunched as BedBathandBeyond.com in the United States after acquiring the bankrupt retail chain's intellectual property assets. The revamped e-commerce site offers 600,000 new products, including brand names in the kitchen, bed, and bath categories, at lower prices. Overstock CEO Jonathan Johnson sees potential in combining the best parts of Bed Bath & Beyond and Overstock to create an asset-light, e-commerce retailer with an expanded home furnishing and furniture assortment. The relaunch has already seen success in Canada, with increased revenue and higher conversion rates. The site will initially focus on kitchen, bed, and bath products but will also offer furniture and other home categories. Johnson expects better prices for customers due to the asset-light business model.