Local Shops Prepare for Impactful Small Business Saturday

Small Business Saturday is a crucial day for local businesses like Smith's Mercantile in De Pere, which sees a significant increase in customers. Owner Ruth Fameree highlights the importance of supporting local businesses, noting that nearly 70% of every dollar spent is reinvested in the community, aiding job creation and charitable contributions. The event underscores a growing movement to support local economies and maintain thriving downtowns.