Delta Air Lines denies using AI for personalized fare pricing amid congressional concerns

Delta Air Lines has assured U.S. lawmakers that it will not use artificial intelligence to set personalized ticket prices based on individual personal data, despite plans to deploy AI-based revenue management technology across 20% of its domestic network. The airline emphasized that its pricing strategies do not target individual consumers with personalized prices, addressing concerns raised by senators and the public about potential fare increases based on personal information. Legislation has been proposed to ban airlines from using AI to set prices based on personal data, reflecting broader concerns about targeted pricing and consumer trust.