Bud Light teams up with trans activist for March Madness.

Bud Light has partnered with trans activist Dylan Mulvaney for March Madness, featuring the influencer in a pair of videos that were met with backlash on social media. The beer company sent packs of Bud Light featuring Mulvaney's face to celebrate the "365 Days of Girlhood" milestone. Mulvaney also announced a partnership with fashion design company Kate Spade. The announcement was met with criticism on Twitter, with users describing the ad campaign as another attempt to push gender propaganda.