Apple Expands Reach with WeChat Store Launch

Apple has opened a store on Tencent's WeChat platform, expanding its retail channels in China. WeChat users will now be able to purchase Apple products, including iPhones, iPads, and Macs, directly from the store. This move comes as Chinese consumers increasingly turn to social media platforms for shopping. In addition to its own stores and website, Apple already operates a shop on Alibaba's Tmall online marketplace. Despite a decline in China's smartphone sales, Apple recorded its biggest market share since 2014 during the first quarter of this year.