Amazon Unveils 'Haul' Storefront to Compete with Temu and Shein

TL;DR Summary
Amazon has launched a new outlet called Haul, offering products capped at $20, to compete with low-cost retailers like Temu and Shein. Available as a mobile-only experience in the US, Haul promises "crazy low prices" with delivery times of up to two weeks. This move marks Amazon's shift towards selling cheaper goods with longer shipping times, a model popularized by Chinese e-commerce apps. While most Haul products will cost under $10, the initiative has raised environmental concerns due to the mass production and disposal of cheap goods.
- Amazon launches Temu and Shein rival with 'crazy low' prices BBC.com
- Introducing Amazon Haul—a broad selection of products $20 or less, with most under $10 About Amazon
- Everything is under $20 at Amazon’s newest store CNN
- Amazon rolls out $20-or-less 'Haul' store to rival Temu, Shein Seeking Alpha
- Amazon’s new storefront is a direct challenge to Chinese e-commerce Semafor
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