Indie Spotlight: Iron Lung Rises With $3.5M Previews as Send Help Opens

Markiplier’s self-financed indie Iron Lung led previews with about $3.5 million (on a budget under $3 million and roughly $6 million in pre-sales), with an anticipated weekend around $9–$10 million. Raimi’s Send Help opened to $2.2 million in previews. Iron Lung’s strong start, plus Send Help, mark notable debuts as Shelter and other titles eye roughly $5M+ for the weekend; top titles for the week include Mercy, Avatar: Fire and Ash, Zootopia 2, The Housemaid and 28 Years Later: Bone Temple.