BMW's Vision Neue Klasse: A Radical Reinvention for Future EV Sedans

BMW's Vision Neue Klasse concept showcases the brand's future design direction, emphasizing sustainability and "phygital" technology. The concept features a unique interpretation of BMW's iconic kidney grille, which now serves as a lighting graphic, reducing unnecessary parts. The use of E Ink panels allows for customizable exterior colors and intuitive door handle indicators. BMW aims to create timeless designs that minimize the need for facelifts, while also streamlining production processes. The interior showcases a minimalist approach with a central infotainment screen and an interactive light bar projection system. The Vision Neue Klasse is based on BMW's sixth-generation eDrive technology, promising improved range, charging speed, and efficiency.