"Samsung Upgrades Bixby with Generative AI to Redefine Voice Assistant Experience"

Samsung is considering adding generative artificial intelligence technology to its voice assistant Bixby in order to make it more conversational and smarter, according to a top executive. The company sees Bixby as a key tool for controlling its devices and is looking to redefine its role with generative AI to enable more natural conversations and better support for Samsung products in its ecosystem. This move comes as Samsung aims to infuse its devices with more advanced AI features and as investors await Apple's potential developments in generative AI at its upcoming developers conference.