"Maximize Your Travel with Google's AI-Powered Itinerary Builder and Trending Restaurant Recommendations"

Google is introducing new travel updates, including the ability to use AI to build travel itineraries and trip ideas through its Search Generative Experience, currently available in the U.S. to users enrolled in Search Labs. It also makes it easier to discover lists of recommendations in Google Maps and adds new tools to customize lists and share favorite spots. This move places Google in the travel planning process, gathers data about travel purchasing intent, and competes with startups offering similar AI-based trip planning services.