Intel's Client Chips to Get a New Branding with Meteor Lake: Core Ultra.
Intel is set to rebrand its client chips with the launch of its Meteor Lake processors, marking the end of its long-standing naming conventions for desktop and mobile processors. The move comes as the chip giant prepares for an inflection point in its client roadmap. The new branding is expected to be announced in the coming weeks. The Meteor Lake processors are built from multiple chiplets, a departure from Intel's previous approach of using a single die. The rebranding could help distinguish chiplet-powered processors from their predecessors and boost sales, but demand for new chips may still be muted due to bad economic news and the lack of a major Windows update.
- Intel to rebrand client chips once Meteor Lake splashes down The Register
- Intel Confirms New Branding For Meteor Lake CPU, “Core Ultra” Replaces “Core i” Wccftech
- Intel Rebranding its Chips With Meteor Lake: Core Ultra 5 Spotted Tom's Hardware
- Intel confirms changes to client product naming schema, Core i5 could become Core (Ultra) 5 VideoCardz.com
- Intel CPUs Might Give up the “i” After 14 Years How-To Geek
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