Browser Fingerprinting: The Hidden Trackers Behind Your Online Privacy

New research reveals that websites can track users through browser fingerprinting, a method that leaves a unique digital signature even when cookies are cleared or users are in incognito mode. This passive tracking can influence ad targeting and is often unregulated, raising privacy concerns. The study introduces FPTrace, a tool that demonstrates real-time fingerprinting use, highlighting the need for better legislation and user awareness.