"Ekoi Unveils Revolutionary Road Cycling Pedals Promising 8-Watt Savings"

French cycling brand Ekoï is developing a radical pedal concept, dubbed 'PW8', which promises an 8-watt improvement in performance and has garnered interest from professional cycling teams. The prototype pedals are being tested by UCI Continental teams for reliability and performance, featuring a new shoe and cleat design for improved traction and walking comfort. Ekoï has invested €2 million in the project and aims to establish a foothold in the competitive pedal market, expressing confidence despite potential profitability challenges.