"Zwift Hub One: Simplified Smart Trainer with Virtual Shifting and Universal Compatibility"

Zwift has introduced the Zwift Cog, a virtual shifting system that replaces the cassette on their Hub trainers with a single gear, providing 24 different speeds virtually. This allows for compatibility with multiple bikes without the need to change cassettes, offers a quieter experience, and eliminates the risk of dropped shifts or slow shifting. The virtual shifting is controlled using the Zwift Click or Zwift Play controllers, and the system automatically adjusts the gear ratio based on the bike's characteristics. The Zwift Hub One trainer with the Zwift Cog is available for $599, while existing Hub trainers can be upgraded with the Zwift Cog and Click kit for $79.99.