"Revolutionizing Indoor Cycling: Zwift's Play Controller Adds Steering and Braking"

Zwift has launched a new handlebar-mounted controller called Zwift Play that enables users to steer their avatar and navigate Zwift’s in-app features. The controller has integrated, pressure-sensitive paddles for steering your avatar and braking functionality. Zwift Play is designed to streamline the way you interact with the Zwift app while training indoors. It has an RRP of £149/$149/€149, but is being launched at a promotional price of £99/$99/€99, to coincide with a beta period for the device and game.