"Instagram's 'Blend' Feature: A Collaborative Reels Experience for Two"
TL;DR Summary
Instagram is reportedly working on a new feature called Blend, which would recommend Reels to users and their friends based on shared videos and individual interests. The feature is still in internal testing and may not be publicly trialed. Blend aims to allow users and their friends to discover new Reels together, potentially giving Instagram an advantage in the short-form video space.
- Instagram is working on new Reels feed that combines two users' interests Engadget
- Instagram is developing ‘Blend,’ recommended Reels for you and a friend TechCrunch
- Instagram to roll out 'Blend,' recommended Reels for you, your bae Dunya News
- Instagram Introduces New 'Blend' Feature: A Collaborative Reels Experience BBN Times
- Instagram 'Blend' Prioritizes Reels, Private Content Sharing 04/01/2024 MediaPost Communications
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