TikTok Explores Longer Video Uploads to Rival YouTube

TikTok is testing the ability for select users to upload 15-minute videos, expanding the video upload limit from 10 minutes. The move puts TikTok in direct competition with YouTube, as the platform aims to attract longer-form video creators. While TikTok initially gained fame for short-form content, it has been embracing longer videos in recent years. The expanded time limit gives creators more flexibility and eliminates the need for video series. However, not everyone may welcome the change, as TikTok is known for short and entertaining videos. TikTok has not announced if or when the change will be rolled out to all users.