"TikTok Explores 30-Minute Video Uploads to Challenge YouTube's Dominance"

TL;DR Summary
TikTok is testing the ability for users to upload 30-minute videos, a significant move away from its short-form video format. This puts TikTok in direct competition with YouTube and signals a shift towards attracting longer-form video creators. The new upload limit could open up opportunities for sharing full episodes of TV shows and other long-form content, but may not be welcomed by all users. It's unclear when or if TikTok plans to launch the 30-minute video upload option widely.
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