Gamifying Social Media Polls: The Tumblr Challenge.

Tumblr users have turned the site's poll feature into a game design tool, creating sometimes complex and often funny challenges for readers. Some games require achieving a final vote breakdown that's perfectly balanced to defeat an evil robot sorcerer, while others need you to ensure the votes match specific percentages to successfully assassinate Julius Caesar. The games rely on the information gap created by the poll system, leaving them vulnerable to sabotage, but participants seem largely unbothered by losing. The trend highlights how people are collectively finding new ways to enjoy social media features.