"Facebook introduces personalized discovery features for Reels"

Facebook introduces new ways to discover and personalize Reels, including adding them to the main navigation in Facebook Watch, allowing seamless scrolling between reels and long-form videos, and giving users more control over the reels they see with "Show More" and "Show Less" options. The platform also introduces contextual labels on the Reels video player to explain why users are seeing certain reels. Reels are becoming more social, with people re-sharing them across Facebook's apps more than 2 billion times every day.