Artifact Introduces New 'Posts' Feature to Compete with X and Threads

Artifact, the platform created by Instagram's co-founders, is expanding its services by introducing a new feature called "Posts," allowing users to create and share their own content directly on the platform. This move positions Artifact as a direct competitor to social networks like X (formerly Twitter) and Meta's Threads. The feature builds on Artifact's recent launch of Links, enabling users to share URLs and personalize their content discovery. With the addition of Posts, users can now share thoughts, reviews, ideas, and more. Artifact aims to leverage machine learning and mobile technology for its potential success, while also exploring how to achieve scale.