World of Warcraft: Two Decades of Dominance and Lessons for Business
TL;DR Summary
World of Warcraft, initially expected to make modest earnings, quickly surpassed expectations by generating $15 million per month shortly after its 2004 launch, far exceeding the $1 million monthly revenue developers jokingly anticipated. The game, which now celebrates its 20th anniversary, remains a dominant force in the MMORPG market with over 7 million subscribers, despite some fan criticism of its current state.
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