"Will Smith's Undawn: The Zombie Game That Quietly Flopped"

Undawn, an open-world zombie survival shooter featuring Will Smith, has reportedly flopped spectacularly despite a large budget and star power. The game, developed by Chinese conglomerate Tencent, has only generated a fraction of its alleged budget in revenue and failed to attract a solid player base. This has led Tencent to shift its focus away from large-scale standalone games towards casual party games and anime RPGs. The company's struggles also extend to other projects, such as the reported delay of Assassin’s Creed Jade, indicating significant pivots in its business strategy.