"Will Smith's Undawn: The Spectacular Flop in Tencent's Gaming Strategy"

Undawn, a free-to-play survival game featuring Will Smith, has been a massive failure, bringing in under $300K last month despite a reportedly huge budget. Developed by Tencent, the game was intended for mobile-first and Chinese markets, but its poor quality and lack of global marketing likely contributed to its obscurity. Will Smith's involvement as a support character adds to the game's oddity, and its mixed reviews on Steam reflect its subpar quality.