"Warhammer 40K's 10th Edition: Great Rules, but Missing Humanity"

Games Workshop has launched the 10th edition rules for Warhammer 40,000 with a new boxed set, Warhammer 40,000: Leviathan, which includes 72 miniatures and a well-annotated 330-page rulebook. The new edition rules are simpler and easier to use than ever before, and the new "flagship" format called Combat Patrol is a faster style of play that uses smaller, preconstructed collections of miniatures. The launch of these free rules and Combat Patrol makes the game more accessible to more potential players. However, Games Workshop's more subtle marketing decisions, such as not revealing the price of the boxed set, and depersonalizing the brand by not allowing employees to show their faces on camera, have left some fans and critics feeling alienated.