US Kids Prefer Subscriptions and Virtual Currencies over Games for Christmas

A survey conducted by the Entertainment Software Association (ESA) found that 72% of US children want games-related products for Christmas, with subscriptions being the most popular gift idea at 39%. Surprisingly, only 22% of the children surveyed wanted physical games, while consoles, game accessories, and in-game currency were also popular choices. The survey also revealed that one in three adults plan to buy video games for themselves or others, with game-related products beating other gift ideas such as money, gift cards, and technology.