"The Enduring Legacy of Nintendo's New Super Mario Bros. Series"

Nintendo reflects on the success of the New Super Mario Bros. series, which brought the iconic plumber back to 2D gameplay with modern visuals and gameplay conventions. The series, starting with New Super Mario Bros. in 2006, was a critical and commercial success, selling nearly 31 million copies and becoming the highest-selling game on the Nintendo DS. However, the series faced criticism for feeling too similar with each subsequent entry. After an 11-year hiatus, Nintendo is set to release Super Mario Bros. Wonder, the first all-new 2D console platformer in the series since 2012, signaling a new phase for the franchise.