Sony tests dynamic pricing on PlayStation games with targeted discounts

The Verge reports Sony is running A/B style dynamic pricing tests on its PlayStation Store, offering discounts of 5% to 17.5% to select users across 150+ games in 68 regions, with the US not currently included. The pricing signals are observed in the PSPrices tracker and PlayStation API using experiment IDs like IPT_PILOT and IPT_OPR_TESTING. While the approach could lower costs for some players, it may provoke frustration if neighbors see substantially different prices for the same game; Sony did not comment at publication.