Pokémon TCG: Surging Sparks Cards Surge in Value and Popularity

A new Pokémon TCG card, the Pikachu ex Special Illustration Rare, is currently selling for $500, driven by its debut in the ex-era and its appealing artwork. Despite its high price, experts advise against purchasing cards immediately after release due to typical price spikes followed by declines. The card's popularity is part of a self-perpetuating cycle of demand and rarity, with other cards in the set also seeing high prices. The upcoming Prismatic Evolutions set, featuring Eeveelutions, is expected to further fuel the Pokémon TCG market frenzy.