"Majority of PC Gamers Opt for Discounts, Only 36% Pay Full Price"

A recent survey conducted by Atomik Research and Ultra reveals that only 36% of PC gamers purchase AAA PC titles at full price, with the majority preferring to wait for discounts, bundles, or obtain games for free. The survey also highlights concerns about game prices, marketing tactics, and the difficulty in discovering new PC games. Steam and the Epic Games Store are the most familiar platforms for PC gamers, according to the survey.