EA Sports and Nike team up to bring NFTs to gaming.

EA Sports has partnered with Nike's ".Swoosh" NFT platform to allow players to customize their gaming experience with select virtual creations. Nike's established brand and dedicated sneakerhead market could make this partnership successful where previous NFT integration efforts have failed. The virtual fashion cosmetics could be easily integrated into other games, creating a cycle of interest in Nike's NFTs. However, the deep animosity gamers have shown towards NFTs could still pose a challenge.