EA Sports and Nike team up for NFT integration in upcoming games.

Electronic Arts has partnered with Nike on its web3-enabled .Swoosh "digital community experience" to offer immersive experiences and brand new levels of customisation within EA's sports games. The partnership will allow members and players unique new opportunities for self-expression and creativity through sport and style. Nike aims to offer "an inclusive, equitable place for athletes, creators, collectors and consumers to design and own the future of sport".