Dr Disrespect’s Marathon Promo Backfires as Devs Refute Partnership

Gamer Guy Beahm, known as Dr Disrespect, claimed a partnership with Marathon for a major launch, but the Marathon dev team publicly said he’s not partnered. The incident follows a previous fake-event stunt around Highguard, and the piece portrays Beahm's efforts to stay in headlines as a sign of waning mainstream clout in a shifting gaming industry.