"The CW Launches Free Live Streaming Platform with 12 Channels"

The CW has quietly launched a free, ad-supported live streaming service with 12 channels, available on its website and Roku app, with plans to expand the channel lineup. This move reflects the trend of companies entering the free, ad-supported streaming market to cater to consumers seeking alternatives to subscription services and cable. The launch aligns with The CW's broader transformation under new parent Nexstar, aiming to appeal to a wider audience beyond its traditional teen dramas and superhero shows.