"Fallout Franchise Soars in Popularity and Revenue Following TV Show Debut"

1 min read
Source: GamesIndustry.biz
"Fallout Franchise Soars in Popularity and Revenue Following TV Show Debut"
Photo: GamesIndustry.biz
TL;DR Summary

Following the debut of the Fallout TV series, mobile game Fallout Shelter experienced a significant surge in daily revenue, jumping from just over $20,000 to $80,000 within three days, while daily downloads more than doubled. The show's impact also led to increased concurrent players for Fallout 4, Fallout 76, and Fallout: New Vegas on Steam. The success demonstrates the influence of expanding an IP into new mediums like film and TV, particularly in driving engagement with tie-in activities for live service games.

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