Taylor Swift's New Album Released on Cassette: Who's Buying?

Taylor Swift is releasing her new album 'Life of a Showgirl' on cassette, reflecting a small but notable resurgence of cassette tapes driven by fans seeking a tangible, nostalgic music experience. While streaming remains dominant, physical formats like cassettes are gaining popularity among super fans, especially Gen Z and millennials, who appreciate the deeper connection and interaction with music that tapes offer. This trend is part of a broader increase in physical music sales, including vinyl and CDs, as fans seek more meaningful engagement with their favorite artists.