Hallmark Pulls TV Everywhere Plug on Major Devices

Hallmark Media is shutting down its dedicated TV Everywhere app on Roku, Google TV, Fire TV, and other major platforms on March 31, 2026; starting April 1, users will see errors or redirects if they try to open the app. Hallmark+ streaming remains active, and traditional Hallmark channels stay available via cable. The move reflects broader industry shifts toward direct-to-consumer streaming and the higher costs of maintaining authenticated apps across many devices.