"Dropout CEO Reveals Strategies for CollegeHumor's Streaming Success and Profit Growth"

1 min read
Source: Variety
"Dropout CEO Reveals Strategies for CollegeHumor's Streaming Success and Profit Growth"
Photo: Variety
TL;DR Summary

Dropout, the streaming platform formerly known as CollegeHumor, has nearly doubled its streaming subscribers to reach the mid-six figures and doubled its development output with seven new shows set to debut in 2024. The CEO, Sam Reich, attributes the growth to doubling down on successful formats and attracting new users with hit game shows. Dropout is now profitable and has gone through its first round of profit sharing with employees. Reich sees more growth opportunities in the market for grass-fed organic content as bigger companies slow down. The average Dropout user sticks around for a year and a half, and the company plans to increase subscription prices slowly. The focus for 2024 is finding the next big show and releasing two shows per quarter. Dropout is not interested in M&A opportunities and wants to maintain its independence. The platform is considering live events in the future, with ambitions for a Dropout Con and participation in the Edinburgh Fringe.

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