Apple TV+ Rebrands as Apple TV with a Fresh New Look
TL;DR Summary
Apple has rebranded its streaming service Apple TV+ to simply Apple TV, aligning the name with its connected device and app, and introducing a vibrant new identity, marking the first name change since its launch in 2019.
- Apple TV+ Rebrands to Apple TV, Ditching the Plus Sign for ‘Vibrant New Identity’ Variety
- Apple TV Drops Plus Sign From Name In New Rebranding Effort The Hollywood Reporter
- Apple TV+ rebranded as just ‘Apple TV’ 9to5Mac
- Apple TV Plus is being rebranded to… Apple TV The Verge
- It’s Not Apple TV+ Anymore IndieWire
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