"Nikon's Acquisition of RED: Implications for Cinema Industry"

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Source: CineD
"Nikon's Acquisition of RED: Implications for Cinema Industry"
Photo: CineD
TL;DR Summary

Nikon Corporation has announced its agreement to acquire 100% of the outstanding membership interests of RED.com, LLC, making RED a wholly-owned subsidiary of Nikon. This unexpected acquisition aims to merge the strengths of both companies, leveraging Nikon's expertise in product development and image processing with RED's knowledge in cinema cameras and unique image compression technology. The move is expected to expand the professional digital cinema camera market and promises an exciting future of product development in film and video production.

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