Epic Games Store Struggles to Turn Profit, Despite Five Years of Operation

During the ongoing legal battle between Epic Games and Google over app store fees, Epic Games admitted in court that its digital PC game store, the Epic Games Store, is still not profitable. Despite launching in 2018 as a competitor to Steam and offering free games and a more favorable profit split for publishers, the store has failed to generate profits for the company behind Fortnite and Unreal Engine. Epic's strategy of spending hundreds of millions of dollars on free games to artificially grow the store's user base has not yielded the desired results, highlighting the challenges of running a large company solely on the hope of future profitability.